InDebted is changing the way organisations recover outstanding accounts by combining human values with compelling messaging and data-driven decisions. We do this to deliver on our mission to erase the stigma of debt and to improve the financial fitness of our customers.
We are a fast-growing startup that believes in putting our customers first, tackling tough problems head-on, and simply trusting our employees to get stuff done. We offer flexible schedules, unlimited paid leave, competitive salaries, stock options, and other perks that come with being a remote-first company.
We're looking for an enthusiastic and resourceful Marketing Manager to join our team. This is an exciting and unique role for someone a few years into their career who wants to step-up to a position with broad global responsibility at one of the world's most exciting FinTechs.
Being our second marketing hire, you will have a massive impact on helping us achieve our mission of becoming a global Collections API. You will be responsible for growing our global customer acquisition funnel across channels to support our broader international sales team. Reporting directly to our Chief Revenue Officer, this role is great for someone on the ascent to marketing leadership.
To succeed in this role, you need to be both creative and analytical, excited to work in a fast-paced environment, and eager to embrace the challenge and opportunity to ensure our marketing function's holistic success. You will need to play the role of an individual contributor, while also working with a strategic lens focused on the bigger picture.
What will you accomplish?
Devise a multi-channel strategy and tactical playbook that delivers on ambitious targets for highly-qualified leads and, ultimately, marketing contribution to revenue
Introduce automated workflows into our funnel, and maintain their effectiveness by using the latest techniques - so that we both recognise our best leads and enhance our ability to convert them
Own and optimise, with high-frequency iteration, all channels in which we find our clients, including email, paid search, SEO, social (LinkedIn), and events
Work with others on our team, and agency partners, to develop compelling content campaigns that articulate our vision, educate our market, and draw leads to engage with us
Manage and execute our web presence, working with team members to optimise content, website, and campaign assets to deliver excellent SEO and conversion results
Build reports that monitor vital drivers, by channel, of our business success, including MQLs, new logos, new $ closed-won, CPL, CAC, conversion, ROI, engagement, audience, SEO performance
Work collaboratively with Sales, Client Management to enhance our ability to turn leads into great clients
Be a great team player: be reliable, bring a positive attitude to work, get along with your colleagues, and have fun along the way
What do we need from you?
2-4 years across multiple marketing disciplines, ideally in a high-growth B2B environment
Exceptional project management and organisation skills that have enabled you to build a track record of hitting goals and deadlines
Affinity with the modern marketing stack and a proven ability to get the most out of your tools
Experience collaborating with Sales; familiarity with Salesforce and demonstrated knowledge of CRM architecture and best practices
The intuitive user of data with a grasp of the metrics that you need to track to deliver on scalable, cost-effective marketing performance
Highly developed written, oral, interpersonal and presentation skills
Where will this role be based?
InDebted is a remote-first company with offices in Sydney, Manila, London, Toronto, Montreal, and Missouri. Work from anywhere you like, as long as you have a good internet connection and at least a 4-hour overlap with North American business hours.
Diversity and Inclusion
At InDebted, we respect and celebrate the unique attributes, characteristics, and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to build better products and a better overall company. InDebted is an Equal Opportunity Employer.